While Thailand’s national residential market slowed in 2025, the Hua Hin region followed a different path.

• National residential transfers declined by approximately 7.3%

• Regional transaction activity remained positive

• Foreign property transfers increased by +66%

• Residential prices continued to grow at 3–7% annually

These figures reflect a market driven less by short-term speculation and more by people making considered, lifestyle-led choices for the long term.

Ongoing infrastructure investment is steadily improving the region’s accessibility and future outlook:

• Expansion of Hua Hin International Airport

• New regional flight connections

• Improved road access from Bangkok

• Rail upgrades and plans for future high-speed rail

Rather than triggering rapid change, these improvements quietly strengthen the region’s connectivity. Supporting long-term value well ahead of full market repricing.

The local housing market continues to favour quality over volume:

• Villas remain the preferred choice among international buyers

• Prime villa prices show steady growth of 3–5% year-on-year

• Rising construction standards and costs have naturally lifted entry-level pricing

This structure has helped limit oversupply and supports a healthier, more balanced market overall.

Tourism and residential living are closely connected in the region:

• Average hotel occupancy of around 75%

• Peak season occupancy reaching up to 90%

• Gross residential rental yields typically between 5–7%

Professionally managed rental models increasingly allow owners to combine flexibility with ease, supporting both personal use and rental income.

The region now attracts a diverse group of buyers, including:

• European long-term residents

• Digital professionals and remote workers

• Bangkok-based households planning future primary homes

• International buyers seeking stability and quality of life

This mix creates a resilient demand base, less sensitive to short-term economic shifts.

Rather than rapid or speculative expansion, the Sam Roi Yot region is moving into a phase of measured, sustainable growth.

Limited coastal land availability, continued infrastructure investment and a growing focus on managed residential environments all point toward a future shaped by longevity and quality. Values that align closely with Yot Village.